Using Emerging Social Collaborative Tools -Myassignmenthelp.Com

Question: Discuss About The Using Emerging Social Collaborative Tools? Answer: Introducation The growing demand of mobile devices, internet services and other telecommunication services led to decrease in their prices. Currently in Australia, one out of two people have an internet enable phone and one of five have an iPad. This has led to increase in demand for Internet services and because new companies have come up and have lower prices, Telstra was forced to reduce the prices of its services so as to keep their customers and attract new members. Convergence rules for years, due to increasing demand of range of services by customers, Telstra reacted by management their services and ventured in to new dimensions. Customers now want to access everything on one device for example watch download TV on a laptop or watch it online, access internet using TVs and Telstra have been having a challenge to meet these new technological advancement and the changing consumer needs. (Morgan, 2012). When the national broadband network (NBN) replaced Telstras network with the 8-times faster network owned by the government affected its attractive businesses because it will lose that market force of controlling communication prices. Telstra may be owning technically sophisticated network but still mobile business poses great competition. Indulging in mobile business wont save Telstras problems because there is a lot of competition in this sector. For example, Vodafone recently cut their prices in order to win back the market share. Telstra has made itself a brand and this forms the basis of last line defense. Telstra brand may offer it some protection if there was sudden deflation in mobile network prices until affordability is made irrelevant. The problem, however, is that designing of products is not done by Telstra itself, that is, it buys these products like T-boxes, mobile network to ADSL from somewhere else. Therefore, it is a bit difficult to determine where the value of brand lies. Top-Five Business Priorities of Telstra According to Blenko, Mankins Rogers (2010) some of the business priorities include: Enhancement of productivity program. Continuation of network leadership consolidation Investment in long-term development. Winning the national broadband network and reducing purchase cost. Continue with innovations and inventions to become world class telecommunication company. Impact of IT in Telstra The following are the Porters five forces as suggested by Michaux, Cadiat, Probert, (2015). Supplier power- supplier will always raise the prices of their product if they know that they are the only ones supplying it or rather, they supply quality and unique products. Technology has helped Telstra in many ways including giving it the ability to identify new suppliers and weigh their prices and quality. Buyer power- psychology has made it possible for customers to search and identify services and product over the internet and compare them based on price and quality. If a customer knows that he/she have options of the same commodity, then the next selection criteria will be price and quality. Currently there are several companies offering services which are the same as that of Telstra. If the competitors are offering the services and selling the products at lower prices then, this fact will force Telstra to also cut its prices because the customer has an option. Currently in the telecommunication industry, many companies hare offering services and products which are undifferentiated thus creating some business rivalry among them. This fact has been brought about by the enhancement of technology and the reduced cost of it. thus this has led to Telstra having stiff competition from its rivals. Threat of substitution- technology has led to customers having an option on a service or a product. The mentality of a customer currently would be if Telstras services are expensive, then why not try company XYZ. This reduces Telstras power and market attractiveness. Threat of new entry- telecommunication is a very attractive and profitable industry thus attracting development of new companies. This leads to reduction in Telstras market share. IT support the business of Telstra to overcome the problems According to Sauter (2014.information technology has enabled Telstra to overcome the problems it is facing by: enhancing efficiency, increasing collaboration, improving customer relationships and reducing the time needed to search for information. Best IT strategic steps taken by Telstra Beginning with a clearly outlined objective for example one of the purpose was to make sure very person identify them as they are innovative and their services are crucial to them. Concentration on internal issues like coming up with flexible working conditions for employees. Taking time to gather customer feedback and improving their service experiences. Worst IT strategic steps taken by Telstra Selling its copper networks to federal government. Investing in new companies rather than enhancing its technology. Trying to identify new ways of utilizing the old infrastructure. Eyeing and focusing on startups. Missed IT strategic steps in Telstra Telstra fail to focus on improving their own technology rather it focused on outdoing its competitors and pressing startup companies that posed some competition to it. if Telstra had invested in enhancing it technology, services and products it would need to worry about competitors because it would still dominate a large percentage of market share. IT risks faced by Telstra The growth of telecommunication competitors and decision on prices is the greatest risk facing Telstra. Also the concern by customers that signals transmitted by mobile devices could affect their health is another big risk because customers may shy away from using its products. This risks can be avoided by Telstra investing to advance it technology to outdo new companies and conducting mass education and informing the public that the signals will not affect them. Factors which contribute to Red Ocean for IT in Telstra A suggested by Kim Mauborgne, (2015) the following factors may have contributed to the red and blue ocean for IT in Telstra: Using existing customers insights to create new products, services and demands. Taking marketing strategies as niche approaches. Confusing market strategies with technology innovation. Creating Blue Ocean Strategy for Telstra IT Innovating and developing new products and services. Increases the rate of contact with customers. redesigning service delivery model Lowering cost of services and products. Reference List MORGAN, J. (2012).The collaborative organization: a strategic guide to solving your internal business challenges using emerging social and collaborative tools. New York, McGraw-Hill. https://www.myilibrary.com?id=367654. BLENKO, M. W., MANKINS, M. C., ROGERS, P. (2010).Decide deliver: 5 steps to breakthrough performance in your organization. https://www.books24x7.com/marc.asp?bookid=40527. GIARRATANA, N. (2012).Survive at the top, Jaico Publishing House. MICHAUX, S., CADIAT, A.-C., PROBERT, C. (2015).Porter's five forces: Stay ahead of the competition. [Place of publication not identified], 50Minutes. https://public.eblib.com/choice/publicfullrecord.aspx?p=4005662. SAUTER, V. L. (2014).Decision Support Systems for Business Intelligence. New York, NY, John Wiley Economics. https://nbn-resolving.de/urn:nbn:de:101:1-2015021910785. KIM, W. C., MAUBORGNE, R. (2015).Blue ocean strategy: how to create uncontested market space and make the competition irrelevant.