Moet and Chandon Essay Example

Moet and Chandon Essay Saturday, March 23, 13 The World’s most LOVED Champagne Saturday, March 23, 13 History Background ?Part-holder of LVMH (66% share in MC) ? Established in 1743 by Claude Moet as Moet et Cie (MoetCo. ) for wine trading ? Began business in 1750 by supplying the Royal Court at Compiegne ? In 1750 also shipping to Germany, Spain, Eastern EU, and colonial British America ? In 1972, Jean-Remy Moet (grandson) has begin the winery production by buying vineyards; ? While the French Benedictine monk, Dom Perignon, mastered double-fermentation for creating champagne Now owns more than 2,500 acres vineyards ? Produce approx 26M bottles of champagne annually ? Accounts for approx 25% of global champagne market (by volume) Saturday, March 23, 13 LVMH brands Saturday, March 23, 13 Moet at a Glance ?4 Main Products ? Moet Imperial ? Rose Imperial ? Nectar Imperial ? Moet Ice Imperial ? Grand Vintage ?Plus other vintage and special limited-edition champagnes Saturday, March 23, 13 Moet at a Glance ? In-media appearance ? Slogan: Be Fabulous ? Print ads ? of? cial website ? Facebook ? YouTube ? Twitter ? iOS applications Saturday, March 23, 13 Moet at a Glance ? Marketing situation ? Perceived to be the most prominent brand in online world (partly due to extensive online advertising and Roger Federer) ? The biggest export market is UK but the consumption volume is slightly declining Saturday, March 23, 13 Strategy ? Glocal strategy in 2011, began to grow grapes in Northwest China with farm operator Ningxia Nongken Will be China’s ? rst-time-ever made in China Champagne Aim to capture Asia market esp China and India with joint venture approach Has done this for the U. S. for 30 yrs ald (sells in the U. S. nder brand Roederer Estate, Chandon) Grow business by encouraging younger audience to engage with the brand ? ? ? ? â€Å"In the Night† concept of brand communication (in cinema platform) using movie stars and reference for celebration To achieve â€Å"Champagne of Cinema† image, Moet appears in various hollywood movies and at international ? lm festivals, private dinners, parties and premieres Boost sports alignment via Roger Federer ? ? ? Saturday, March 23, 13 Main Competitors ?Veuve Cliquot et Ruinart (LVMH) ? Remy Cointreau (Piper-Heidsieck) ? BCC (Boizel Chanoine Champagne) ? We will write a custom essay sample on Moet and Chandon specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Moet and Chandon specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Moet and Chandon specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Pernot-Ricard (Perrier-Jouet et Mumm) Saturday, March 23, 13 Key Persons Bernard Arnault (Bernard Jean Etienne Arnault) LVMH director Saturday, March 23, 13 Key Persons Stephane Baschiera, president and chief executive of Moet Chandon (since Mar 2012) ? Stephane Baschiera joined Moet Hennessy, the wines and spirits division of LVMH, in 1996 and since then has been Commercial Director of Moet Hennessy Diageo France, Director of Moet Hennessy in Italy, and then Chief Executive Of? cer of the Maison Ruinart. ? Since 2009, he has held the position of Chief Executive Of? er of the Maison Veuve Cliquot Ponsardin, and has contributed to the excellent performance of the Maison since that time. About Jean-Marc Lacave, former CEO Jean-Marc Lacave will become Chief Executive Of? cer of Veuve Clicquot Ponsardin. Jean-Marc Lacave joined the Watches Jewelry division of the LVMH group in the United Kingdom in 2001. Since 2007 he has been Chief Executive Of? cer of Watches Jewelry in Asia. Saturd ay, March 23, 13 Moet Chandon Organization chart Saturday, March 23, 13 Hot Issues ? In Dec, 2012, Roger Federer became brand ambassador (in place of Scarlett Johansson, former BA signed in 2009) In Sept, 2013, will serve as the of? cial champagne of the 34th America’s Cup (sailing’s most prestigious international race) ? Signal tht MC targeting at hi-so sports sectors with concept Champagne of Victory ? In 2012, was analyzed to be loosing brand value (declined by 13% or ? over $500 million) brand value at $3. 8 billion (98th rank fall from 77th at $4. 3billion in 2011) Might due to the emerging part of the world that do not yet associate champagne with celebration ? Recently opened White 1921, a boutique hotel in St. Tropez ? Recently launched celebrity-hosted tours worldwide Saturday, March 23, 13

Checking in on New Years Resolutions... How Are Yours Going

Checking in on New Years Resolutions... How Are Yours Going If you didn’t write down your New Year’s Resolutions in January, or even if you did, you may have completely forgotten about them by now. I know that left to my own devices, I would be completely unreliable with regard to checking back on my promises from January. Thankfully, I have a blog and newsletter- with an audience- to keep me accountable! As I look back at my resolutions for my business in 2013, I realize I have succeeded in fulfilling 2 out of 6 of them. Yikes! Let’s look at the hard facts: 1. Publish a Spanish-language version of How to Write a KILLER LinkedIn Profile. I engaged a consultant to look into the possibility of finding someone who wanted foreign rights to my e-book; no one was interested. This meant that if I were to publish a Spanish version of my book, I would have to do it myself. After considering the realities of the costs and effort involved in revising the book in Spanish as well as in English each time LinkedIn changes something in its platform, I determined that this project would not be a good use of time and resources. I did put a lot of thought into this decision however! 2. Publish a 50 Resume Tips book I’m pleased to announce that I will be publishing not one but TWO e-books on resumes within the next month: How to Write a WINNING Resume: 50 Tips to Reach Your Job Search Target and How to Write a STELLAR Executive Resume: 50 Tips to Reach Your Job Search Target. Watch my newsletter for the official announcement about when the books will be available on Amazon! 3. Obtain a Master Resume Writer certification (CMRW) from Career Directors International. DONE as of March 2013! 4. Increase the college essay / personal statement portion of my business to 25% of total business. I have not found the key to increasing the number of personal statement clients I work with in a year. Admissions season is about to start, so I can’t be sure of the numbers for the year, but as of today admissions consulting represents less than 10% of The Essay Expert’s business (last year was a little more than 10%). If you have ideas of how to change that, please let me know- and please send clients if you know anyone in need of personal statement coaching! 5. Start a training for resume writers. This project never quite got off the ground. I was focused on publishing the resume writing e-books and will revisit the resume writer training once the books gain some traction. My vision is to use the books as a syllabus for training. If you know anyone who would be interested in being trained by me as a resume writer, please have them contact me at BrendaB@TheEssayExpert.com. Thank you! 6.  Create 213 success stories! As of this writing my list is not completely updated, but I have about 50 success stories to report. I’m definitely behind on this goal. Part of the challenge is that many people do not keep me as updated as I would like about their job search successes! If you’re reading this and you have received an interview or job after hiring The Essay Expert or following my advice, please report to me at BrendaB@TheEssayExpert.com. Thank you! That’s my report. How are you doing on your New Year’s resolutions? If there’s any way I can support you please let me know! Category:Life and LeadershipBy Brenda BernsteinSeptember 3, 2013

Economics Essay Example | Topics and Well Written Essays - 750 words - 9

Economics - Essay Example To enhance our perception of the situation let us first brush up on the underlying economic concepts. First consider the difference between the economic short run and long run. The short run is defined as that period of time in which at least one input of production is fixed while the long run is defined as the time frame over which all factors of production are variable. A simple way to distinguish would be to consider the shifts in the scale of production. In the short run the scale of production is fixed. A particular scale of production is represented by a short run average cost curve. Again in the long run the scale of production varies. The Long run average cost curve is an envelope of the infinite number of short run average cost curves. However it is critical to note that the Long run average cost curve by no means an envelope of the minimum points of the short run average cost curves. The individual short run optimums are the minimum points of the short run average cost curv es but in the long run the optima vary as the scale of production itself is now variable. The Long run average cost curve is U shaped under traditional assumptions. The falling part is explained by reduction in per unit cost with all factors variable due to efficiency gains of expanding the scale. These are known as scale economies1. Again the upward rising portion is explained by per unit long run cost rises due to decline in efficiency and is known as diseconomies of scale2. Let us now consider the situation of Engines R Us. In the given situation it produces at the minimum efficient scale of production. The minimum efficient scale of production refers to the minimum amount a firm can produce that minimises its long run average costs (Varian, 1990). For a continuous and U shaped long run average cost curve, the minimum efficient scale of production is the output level that corresponds to its minimum

Growth and Development of Vegetarian Raised Children Essay

Growth and Development of Vegetarian Raised Children - Essay Example The study shows that there are controversial results, as to the benefits of vegetarian raised children. For example, in the so-called Farm Study (a vegetarian commune in Tennessee) O’Connell and cool. found that the body height of children up to 10 years of age, raised in a vegetarian commune, was consistently below the US reference values. Because of the scarcity of data on physical growth, pubertal development and physical fitness of vegetarian children, adolescents and young adults, we designed a study to assess the average daily dietary intakes of food energy in a total of 82 children (Group A: 6-10 year-old girls and 6-12 year-old boys), adolescents (Group B: 10-16 year-old girls and 12-18 year-old boys), and young adults (Group C: 16-30 year-old-girls and 18-30 year-old boys).† In contrast, in two studies in children of Seventh-Day Adventists (SDA) communities, who largely follow a vegetarian lifestyle, no significant differences in height were found, with the exception of SDA school boys who were significantly taller. After controlling for height differences, boys and girls in the SDA School were found to be leaner than their public school peers (Marcel, 1997). These studies show little significant benefits of vegetarian meals over nonvegetarian meals. However, when it comes to their learning responses in class, the SDA children were seen to perform better than the children from non-SDA homes. This was after considering more than 100 children both from SDA and not SDA families.

How does the culture of a selectrace affect the value of sacramentals Essay - 1

How does the culture of a selectrace affect the value of sacramentals to the Church and individual spirituality - Essay Example f both culture and religion in the human society affect the human individuals in the communities around the globe and how each other intend to affect the systems of understanding and life-guidance that is provided by both aspects of directive human living. Through this discussion, it is expected that a presented indication as to how human living and human perception toward modern Catechism and religious consideration have been changed through the years of human advancement due to the implicative elements that culture itself suggests to the human communities worldwide. This part of the paper shall show a definitive pathway that would lead to the readers understanding of what religion and culture is and what roles are they playing g in the lives of human individuals living in certain communities around the globe. In this section of the reading, a defining factor on the differentiated approach of cultural preferences shall be presented in connection with the changes that it proposes on the recognition of the importance of Catechism in the society. This section shall tackle about the developments happening in the human society then and at present and how these developments affect the acceptance of people towards the guidelines and rules that are presented to them by religion through catechism. For this section of the reading, the researcher shall present the modern approaches to catholic catechism that reflects the effect of social culture towards the establishment of rules and ways of living suggested by modern religion. Through the basic discussions, this section shall summarize all the necessary points that are importantly needed for the proving of the major options of realizing how culture and religion go hand in hand or on the other hand, stand against each other, in presenting modern human lifestyle guidelines. Religion and culture are two primary foundations of the present systems of human society. Basically though, these two primary entities of the human

Special Effects In Horror Movies

Special Effects In Horror Movies From our earliest days, we use our vivid imaginations to see ghosts in shadowy shapes, to be emotionally connected to the unknown and to fear things that are improbable. Watching a horror film gives an opening into that scary world, into an outlet for the essence of fear itself, without actually being in danger. Weird as it sounds, theres a very real thrill and fun factor in being scared or watching disturbing, horrific images. Horror films, when done well and with less reliance on horrifying special effects, can be extremely potent film forms, tapping into our dream states and the horror of the irrational and unknown, and the horror within man himself. (The best horror films only imply or suggest the horror in subtle ways, rather than blatantly displaying it, i.e., Val Lawtons horror films.) In horror films, the irrational forces of chaos or horror invariably need to be defeated, and often these films end with a return to normalcy and victory over the monstrous. The dissertation is based on the Study of cinematography and special effects in a Horror movie. In the recent past camera, lighting and special effects are of greater importance and fame, so it will be worth exploring those topics. As far as the technical aspect is concerned a brief research of how these kind of films are being filmed from the shooting spot itself, will be very useful for an aspiring artist to get a better idea about its development. Horror films go back as far as the onset of films themselves, over 100 years ago. Introduction: The researcher was interested in watching horror films from his childhood and he was deeply interested in these genres. In his childhood the researcher was very much impressed with the serial mainly called Genmam-X and Marmadesam. The drama that he staged in his schooldays with horror and scary effects as the theme was applauded well by the audience. So he started his concept and in addition to that he added makeup also. The tremendous response from the viewers made him start learning the concepts and idea relating to this genre and finally concluded with this concept. It is difficult to show scary effects in screens. If the director gets his requirements from all the technicians the film will be successful, otherwise it will not. In order to get success the film must contain interesting characters and it also depends on their acting. And in terms of technical aspects the cinematography and special effects play a major role. In Indian cinemas, there is some response for these kinds of genre when compared to Hollywood. The main aim of the upcoming short film is that after seeing this, many people have to change their mind to see horror films also. So the main thing that the film should contain is better cinematography with matching special effects. Instead of concentrating on the story alone, cinematography and special effects should be given more importance. Research Questions: What are Special Effects? Colors and intensity of lights? Camera trick and technique in cinematography? Special Effects (Make up) for horror movies? How the horror movies getting winning changes? Aim: To give the thrill the viewer expects mainly the use of the camera, lightings and Special Effects, Were Script play the secondary role. Statement of the problem: The main purpose of adding the special effects is to frighten the viewer.When it goes beyond the limit it might not be watched by many people. In this situation it may go to another genre of hardcore horror. It may scare people but it will create some abnormal effects in the minds of some people. Objectives: How is cinematography in horror films different from other films? What are special Effects? How is Special Effects done in horror movies? A Study of the cinematography for horror movies. How is make up done for horror movies? Significance of the study: Horror movies are the best platform to find rich special effects and lighting and Much interesting camera handling which gives the viewers a different experience From other films. The study through this dissertation is to understand The cinematography in horror films and application of special effects in them. With the gathered knowledge a short film based on horror story will be filmed. LITERATURE REVIEW Movies Reference: The name of the movie is Psycho (1960) and the director is Alfred Hitchcock. The cinematography is done by John L.Russell. Psycho is one of the best Hollywood horror movies. I saw this movie some time back. I thought it was the best example for lighting. In the film I saw one shot where the psycho is going to kill the lady who is taking her bath .In that scene the lighting was done very well. The 1961 best cinematography, Black and White John L.Russell Oscar was nominated for this film. Reference: The name of the movie is The Thing (1982) directed by John Carpenter with Special Effects by Rob Bottin. The movie was taken in 1982. In that period they used special effects and visual Effects and make up. The make up is so realistic that it will attract the viewer Quickly. A human is transformed to a demon easily and the scene is Presented very effectively which will fascinate the people. Even the lighting Effects are very good. And I watched this movie online. The comment was that it Was too scary. This shows how they have applied VFX and SFX. And the Best special effect 1982 Rob Bottin Saturn award nominated for this Film. Reference: The name of the movie is Van Helsing and the director is Stephen Sommers.The cinematography is handled by Allen Daviau. The movie Van Helsing comes under the genre of horror and it came out in the year 2004. In this movie they followed a really nice cinematography. Actually this movie came out from the comic that Van Helsing is a ghost hunter who will be roaming around the earth in search of ghost, In this movie also he is coming to a village in search of the ghost. There are two interesting characters in this movie one is the Frankenstein and the other one is the wolf character which was in the custody of the villain. The extra ordinary thing about the movie is that the CG In early days, man used special effects and later it got developed into visual effects. In this movie there are many visual effects shots. A few examples include the climate sequence where the ordinary man transforms into a wolf that is a quality CG work in the industry. Further there are many VFX shots in the movie. Special effects include the blood bossing from the mouth and the usage of the miniature in the movies where Gabriel (hero) taking the Frankenstein away from the village. Most of the shots were shot inside the studio and they were composited later. Usage of expressive and breath taking matte paintings added to the quality of the movie. The cinematography of the movie plays a major role because of the proper establishment and composition. Reference: The name of the movie is Mirror-2 directed by Victor Garcia. Cinematography is done by Lorenzo Senatore. I recently watched this film. It is really a kind of hardcore killing movie where we can find the hero who is replacing the old security guard in the office. The main concept behind this movie is the revenge by the girl who is killed by the head officer. And he is killing the people through the medium mirror. The main success behind the movie is the lighting and cinematography. Reference: The name of the movie is Saw-4, directed by Darren Lynn Bousman and cinematography by David Armstrong, This movie is the successor of the three early parts. The success behind the movie is that the usage of the equipments and the method he used for killing others. In the first scene the villain killed the victim by tying the body to a steel bed and the axe was in a to and fro motion just above the stomach of the victim where it got peeled into many pieces. Website Reference: This Media Studies Factsheet was researched Written by Steph Hendry The horror films are not from this period. Those films were taken from the very early times where they only depend on the special effects and the camera tricks .At that time also some nice pictures came namely the Frankenstein a ghost which was made by a man by assembling many internal organs .This is the fact, that behind the creation of the ghost namely Frankenstein, is one type of ghost. There are many types of ghost that may include the external ghost which was having its own appearance and they will have some special characteristics. The Internal ghost is that it will enter ones body and it will do some thing inside the body of the character. This is the kind of ghost and others include the vampire. Mostly all the thriller movies have this type of ghost, there will be a character sucking blood from the humans and using them for their existence. They will be more like humans living with them but they will have some special characteristics In the earlier periods the ghost will be only living inside the cave and later the living area of the ghost also increased ,no matter where the ghost are living it may be at school, it may in our home or inside ones soul no matter where it will be. So we can go to the place as we wish when going for this kind of genre. And nowadays time is also not a matter for the ghost it may come at day time or it may come when we are sleeping and when we are in dream. The only fact is that vampire can roam around the world during day times. Reference: www.darkwebonile.com Horror movies have been around since silent movies. Obviously being scared is something the audience want. The horror movie received a huge revival in the late 70s early 80s (Omen and Nightmare on Elm Street) but died a sad death in the late 80s and throughout most of the 90s. However, with the advent of the horror smash parody Scream the genre is, once again, extremely popular. What was frightening back in the silent movie days and what is frightening now may well have changed. As society changes so do our fears. For example, when moving image was first invented footage of a moving train caused fear in the audience because people really believed that the train would come straight out of the screen. Reference: http://www.horrorfilmhistory.com/index.php?pageID=1980s Horror Film History A Decade By Decade Guide to the Horror Movie Genre 1980s Horror Films. Horror movies of the 1980s existed at the glorious watershed when special visual effects finally caught up with the gory imaginings of horror fans and movie makers. Technical advances in the field of animatronics, and liquid and foam latex meant that the human frame could be distorted to an entirely new dimension, onscreen, in realistic close up. This coincided with the materialistic ethos of the 1980s, when having it all was important, but to be seen to be having it all was paramount. People demanded tangible tokens of material success they wanted bigger, shinier, and faster, with more knobs on as verification of their own value in society. 1980s Horror Movies The Shining (1980) The Thing (1982) Videodrome (1983) Nightmare on Elm St (1984) Fright Night (1985) Re-Animator (1985) The Fly (1986) The Hitcher (1986) Near Dark (1987) Hellraiser (1987) The Evil Dead Childs Play (1988) . Reference: http://www.horror-movies.ca/horror_17523.html Horror Movies and Special Effects Posted By Poppa Scotch, Horror is a genre that puts everything on the line in regards to the physical boundaries of at least semi explainable human anatomy and any and all possible items that can be used to destroy it. There are decapitations, eviscerations, monsters, dead animals, rotting corpse and pretty much anything else that you can think of that have already made their way into horror cinema. The invention of the green screen and computer generated background really are only limited by the artists imaginations, which in turn is an amazing tool for filmmakers. They can turn skylines into post apocalyptic landscapes, they can transform a crappy warehouse into Times Square, and they can even add massive crowds of people to create a larger than life sporting event. My gripe comes from when the filmmakers (or special effects houses) get lazy. Its no secret that the appeal for a large number of horror fans is the gore killing, and the absolute carnage. Considering the main focus, the effects have to be believable to the viewer. Through our many years of growth and development of horror film viewing, special effects have come a long way as well as presenting us with a base of what we as viewers believe that gore should look like. Book

O.C.C. Professor Has A Passion For Teaching :: Essays Papers

O.C.C. Professor Has A Passion For Teaching Ah, yes the college days, the days of the best teachers that opened your eyes to the world. The teachers who had a burning desire to teach us everything. Well those teachers still exist, very close to home. Jim Place, a native of Detroit, Michigan grew up in the southern tier of Corning, N.Y. Place has lived in Syracuse for 26 years and has made a name for himself in his years here. Place is a full time faculty member at O.C.C in the English department. Place starts his days with a revitalizing trip to thy gym .One of Place’s favorite hobbies include weightlifting and Place prides himself in the shape he is in at his age. Every Wednesday night for three hours Place also teaches a class on his passion, public relations. Before becoming a full time faculty member at O.C.C. Place found his love in advertising for 15 years. Prior to owning his own advertising business place was the director of an advertising agency for some time, working both nationally and internationally. Place has designed a number of logos in the advertising community. He has worked advertising for major companies such as Bristol Myers and Webster Coffee (Juan Valdez). Students in Public Relations describe it as not only a class but also an †experience.† Place teaches this class with good message about common sense and applying it to the real world. Another passion Place holds close is travel. With many relatives in Athens, Greece he travels there religiously. This would explain him being the Director and Advisor to the International Travel Club at O.C.C. Place has been honored with this position since 1998. Every year the club takes approximately 40 students to Europe .In past years Place has traveled to London, Ireland, Whales, and Paris (twice). This coming June ,Place will be accompanying the students to Italy.