Examples and the Definition of Imagery

Imagery is vivid descriptive language that appeals to one or more of the senses (sight, hearing, touch, smell, and taste). Occasionally the term imagery is also used to refer to figurative language, in particular metaphors and similes.According to  Gerard A. Hauser, we use imagery in speech and writing not only to beautify but also to create relationships that give new meaning (Introduction to Rhetorical Theory, 2002). Etymology From the Latin, image Why Do We Use Imagery? There are a lot of reasons why we use imagery in our writing. Sometimes the right image creates a mood we want. Sometimes an image can suggest connections between two things. Sometimes an image can make a transition smoother. We use images to show intention. (Her words were fired in a deadly monotone and she gunned down the three of us with her smile.) We use imagery to exaggerate. (His arrival in that old Ford always sounded like a six-car pileup on the Harbor Freeway.) Sometimes we dont know why were using imagery; it just feels right. But the two main reasons we use imagery are: To save time and words.To reach the readers senses. (Gary Provost, Beyond Style: Mastering the Finer Points of Writing. Writers Digest Books, 1988) Examples of Different Types of Imagery Visual (Sight) ImageryIn our kitchen, he would bolt his orange juice (squeezed on one of those ribbed glass sombreros and then poured off through a strainer) and grab a bite of toast (the toaster a simple tin box, a kind of little hut with slit and slanted sides, that rested over a gas burner and browned one side of the bread, in stripes, at a time), and then he would dash, so hurriedly that his necktie flew back over his shoulder, down through our yard, past the grapevines hung with buzzing Japanese-beetle traps, to the yellow brick building, with its tall smokestack and wide playing fields, where he taught.(John Updike, My Father on the Verge of Disgrace in Licks of Love: Short Stories and a Sequel, 2000)Auditory (Sound) ImageryThe only thing that was wrong now, really, was the sound of the place, an unfamiliar nervous sound of the outboard motors. This was the note that jarred, the one thing that would sometimes break the illusion and set the years moving. In those other summertim es all motors were inboard; and when they were at a little distance, the noise they made was a sedative, an ingredient of summer sleep. They were one-cylinder and two-cylinder engines, and some were make-and-break and some were jump-spark, but they all made a sleepy sound across the lake. The one-lungers throbbed and fluttered, and the twin-cylinder ones purred and purred, and that was a quiet sound, too. But now the campers all had outboards. In the daytime, in the hot mornings, these motors made a petulant, irritable sound; at night, in the still evening when the afterglow lit the water, they whined about ones ears like mosquitoes.(E.B. White, Once More to the Lake, 1941)Tactile (Touch) ImageryWhen the others went swimming my son said he was going in, too. He pulled his dripping trunks from the line where they had hung all through the shower and wrung them out. Languidly, and with no thought of going in, I watched him, his hard little body, skinny and bare, saw him wince slightly as he pulled up around his vitals the small, soggy, icy garment. As he buckled the swollen belt, suddenly my groin felt the chill of death.(E.B. White, Once More to the Lake, 1941)Olfactory (Smell) ImageryI lay still and took another minute to smell: I smelled the warm, sweet, all-pervasive smell of silage, as well as the sour dirty laundry spilling over the basket in the hall. I could pick out the acrid smell of Claire’s drenched diaper, her sweaty feet, and her hair crusted with sand. The heat compounded the smells, doubled the fragrance. Howard always smelled and through the house his scent seemed always to be warm. His was a musky smell, as if the source of a muddy river, the Nile or the Mississippi, began right in his armpits. I had grown used to thinking of his smell as the fresh man smell of hard work. Too long without washing and I tenderly beat his knotty arms with my fists. That morning there was alfalfa on his pillow and cow manure embedded in his tennis shoes and the cuffs of his coveralls that lay by the bed. Those were sweet reminders of him. He had gone out as one shaft of searing light came through the window. He had put on clean clothes to milk the cows.(Jane Hamilton, A Map of the World. Random House, 1994) Observations The artists life nourishes itself on the particular, the concrete. . . . Start with the mat-green fungus in the pine woods yesterday: words about it, describing it, and a poem will come. . . . Write about the cow, Mrs. Spauldings heavy eyelids, the smell of vanilla flavouring in a brown bottle. Thats where the magic mountains begin.(Sylvia Plath, The Unabridged Journals of Sylvia Plath, edited by Karen Kukil. Anchor, 2000)Follow your image as far as you can no matter how useless you think it is. Push Yourself. Always ask, What else can I do with this image? . . . Words are illustrations of thoughts. You must think this way.(Nikki Giovanni, quoted by Bill Strickland in On Being a Writer, 1992) Pronunciation IM-ij-ree

Analysis Of Mark Twain s The Five Boons Of Life

Value in Life Mark Twain was one of many great authors of his time. Twain was born November 30, 1835 (â€Å"Literary Analysis†).Twain had grown up in Missouri, one of only fifteen slave states, during the Civil War. He was one of eleven children. He spent most of his childhood ill and confined to bed (â€Å"Literary Analysis†).Twain’s father died when he was twelve, leaving him to have to search for a job to care for his family (â€Å"Literary Analysis†). During these times all were experiencing, racism, lynch mobs, hangings, and general inhumane oppression of African Americans (â€Å"Mark Twain†). His biographical information might lead one to be more understanding of his open mindedness in his short story â€Å"The Five Boons of Life.† This story of the wisdom gained through experience is one that leaves the reader feeling doubtful and left to question the true purpose of life. The overall theme of this story is to make careful decisions in life, and for one to be careful what they wish for, twain used a lot of irony to show this. The expectation is happiness, the reality is sadness. The male character goes through the different gifts one by one and then the now old man wishes the final gift of death but cannot have it because the fairy gave it to a little child. When the old man asked the fairy what was left for him she replied saying, What not even you have deserved: the wanton insult of Old Age(Twain). In the story the man says â€Å"Curse all the worlds gift, for mockeries and gilded lies! andShow MoreRelatedMarriage and Cohabitation13809 Words   |  56 PagesComparison of Marriage and Cohabitation CHAPTER FIVE – CONCLUSION CHAPTER ONE INTRODUCTION A major social trend of the last three decades is the decline in marriage and the rise in cohabitation. Over the last twenty years, the number of marriages has fallen connsiderably, while there has been a growth in the number of couples living together without marrying. In 1993, the number of marriages in the UK fell to it lowest level for fifty years and one in five unmarried men and women were cohabiting 1 Read MoreAmerican Slang Essay 115481 Words   |  62 PagesCHARACTERISTICs OF Slang 1.1. Definition of slang Slang is the poetry of everyday life.     Ã‚  Ã‚  Ã‚   -S. I. Hayakawa, Language in Action, 1941 There is no good definition of slang available in the literature. The linguist Paul Roberts said that slang was â€Å"one of those things that everybody can recognize

Singapore International Airlines Free Essays

string(74) " TBWA replaced Batey agency which popularised the iconic Singapore Girl \." Contents COVER LETTER4 1PROSPECTS OF ECONOMY5 1. 1Global Financial Crisis5 1. 2Oil Prices5 2PROSPECT OF AIRLINE INDUSTRY5 2. We will write a custom essay sample on Singapore International Airlines or any similar topic only for you Order Now 1General Trend of the Airline Industry5 2. 2Analysis of competitiveness of industry6 3VALUE CHAIN7 3. 1Training of Pilots/ Cabin crew/ Ground handling staff7 3. 2Branding and publicity7 3. 3Reservations and Ticketing7 3. 4Ground Operations7 3. 5In-flight Services8 3. 6Aircraft Operations8 3. 7Fleet Management and maintenance8 3. 8Customers8 4SINGAPORE AIRLINE’S COMPETITIVE ADVANTAGE8 4. 1The 4 components of SIA’s competitive strategy8 5FINANCIAL STATEMENT ANALYSIS9 5. Operating Performance Analysis9 5. 2Liquidity Analysis10 5. 3Solvency Analysis10 5. 4Profitability Analysis10 5. 5Stock Prices Analysis11 5. 6Comparison with Industry Average11 6SINGAPORE AIRLINES’ NON-FINANCIAL PERFORMANCE11 6. 1Learning and Growth11 6. 3 Internal Processes12 7RECOMMENDATIONS12 8APPENDIX13 9REFERENCES32 Cover Letter To: Ms Leo, CEO From: Investment Team Subject: Investment Report – Singapore Airlines Ltd This report contains an analysis of Singapore Airlines Ltd (SIA) with response to your query on desirability of making a fairly large medium-to-long term investment in the shares of SIA. Firstly, an analysis of the prospects of the airline industry which SIA operates in would be given to develop a better understanding of the business environment. The current state of economy will also be one of the highlights as it is perhaps one of the biggest concerns amongst investors. Next, the company’s value chain and competitive strategies would also be presented and analyzed to justify if SIA have the ability to sustain its growth despite numerous world-wide challenges such as the financial crisis and high oil prices. On top of that, an analysis of the company’s past financial statements and especially for the year 2007/08 would be presented to analyze the profitability and quality of earnings. For a more holistic approach, analysis of the company and industry using non-financial performance measures would also be used to address issues where financial measures are insufficiently informative. Comparisons with the industry and main competitors will also be made along the way to show how they fare and if the stock price has the potential to grow amongst stiff competition in the airline industry. Lastly, recommendations on the desirability of the investment would be given on our stand based on our analysis. 1Prospects of Economy 1. 1Global Financial Crisis The world’s economy is currently facing one of the worst financial threats ever since the Great Depression in 1929. Demise of US banks such as Lehman Brothers were due to huge corporate debt default which caused them to incur a large impairment loss. This tight credit crunch caused the downfall of the global stock market with fearful investors withdrawing their investments. In response to the gloomy outlook of the worldwide economy, assurance was given by the G7 as they announce to unveil a 5-point plan to counter the crisis and to stabilize the financial market. 1. 2Oil Prices The airline industry was drastically hit by the rocketing of aviation fuel prices for the past one year , forcing many companies to increase air ticket prices to cover the increased expenditure. Expenditure is accelerating at a faster rate than revenue; hence this has caused many airline companies to suffer a loss in operating profit. However, basket average crude oil prices has been on a declining trend. â€Å"Prices fell $18. 1/b or more than 14% in August, declining sharply from the record levels reached in July,† according to OPEC Monthly Oil Market Report September 2008. 2Prospect of Airline Industry 2. 1General Trend of the Airline Industry The current situation in the airline industry remains bleak. It is caused by a mix of weakening passenger demand, particularly i n the First and Business Classes, and the existing uncertain global economic outlook. Cargo demand has also plummeted, with a 6. 5% drop in demand for Asia-Pacific carriers in July 2008. However, SIA has been able to anticipate changes and continue to break new grounds. The procurement of A380 Airbus has helped SIA achieve substantial cost savings. In addition, conversion of five Airbus A340-500 aircraft into an All-Business Class set-up, and constantly ensuring that capacity best matches SIA’s demand , have proved to be profitable for SIA alone despite the overall weakening passenger demand. 2. 2Analysis of competitiveness of industry Since SIA’s overall profitability is largely influenced by the presence of competition, we have used Porter’s Model of Five Forces to analyze the competitiveness of the industry. Threats of substitutes Over the years, the airline industry has become increasingly competitive with entry of new competitors such as budget airlines. As such, some passengers are choosing to fly budget airlines for short travelling distances. Hence, demand from customers are becoming relatively price elastic, forcing some firms to lower their prices in order to stay competitive. Buyer Bargaining Power Buyer bargaining power is increasing due to the price transparency concerns of customers, as they can choose which airline to take. However, on the industry level, bargaining power is low. Supplier Bargaining Power Supplier bargaining power in the airline industry is high as the input required (aircraft, aviation fuel) is unique and there are no similar substitutes available. Rivalry among existing players The intensity of competition among airlines has increased substantially over the years as firms are narrowing the gap of the service quality and on board amenities. This has led to increasing emphasis in effective cost management for firms. Threat of Entry There are substantial barriers to entry for the industry due to the high initial fixed outlay and proprietary know-how. However, the entry of budget airlines poses potential threats to the existing players. Many firms have responded by buying shares in firms of budget airlines. 3Value Chain 3. 1Training of Pilots/ Cabin crew/ Ground handling staff SIA’s places great emphasis in training by continuously sending its employees for comprehensive and rigorous training. To present only the best service, SIA also imposes stringent selection tests of employees at the recruitment stage. 3. 2Branding and publicity SIA’s spending on advertising has been static over the recent years. Recently, TBWA replaced Batey agency which popularised the iconic Singapore Girl . You read "Singapore International Airlines" in category "Papers" SIA adopts a global approach to advertising in the international media, keeping the Singapore Girl icon as its representation of high quality service. 3. 3Reservations and Ticketing SIA’s website allows flight timetable downloads for gadgets such as pocket PCs and palm tops and synchronizes the data when it is amended. SIA’s ticketing offices are located in over 70 countries and it operates 24 hour telephone reservations and service call centres to help its customers. The use of interline e-ticketing allows ticket information to be stored in SIA’s secured database and shared among airlines on the customer’s itinerary. 3. 4Ground Operations SATS handles all ground operations which includes baggage/ airfreight handling and apron services. Technology such as Internet check-in, biometric checks and downtown check-in services are ingrained to speed up processing time. The application of Fully Automated Seamless Travel (FAST) integrates three processes comprising airline check-in, pre-immigration security checks and immigration clearance. SIA’s loyalty customers also have the privilege of priority check-in and enjoying exclusive facilities at its lounges. 3. 5In-flight Services Its in-flight on-demand entertainment system has over a thousand demand options and office software for passengers. Also, SIA also integrated the full size ‘space-bed’, on-board email and internet services in its First and Business classes. 3. 6Aircraft Operations SIA flies directly to 66 destinations and has recently increased flights to more popular destinations. SIA has transformed its cabins to full business class seating for its SG-NY flights and will be doing the same for its SG-LA Flights. . 7Fleet Management and maintenance SIA maintains young fleets of passenger and cargo planes. These fuel efficient planes are on the average age of 6-7yrs. It leases 34 out of its 126 aircraft on an agreement of range 4. 7-10. 5 years with options to sub-lease. SIAEC has also joined Airbus’ Maintenance Training Network, givin g it access to Airbus’ latest training methodologies. 3. 8Customers SIA’s KrisFlyer customer retention scheme has been effective to date and it now focuses on services for wealthy and business travellers, in conjunction with the PPS club . Singapore Airline’s Competitive Advantage Through the value chain comparison with competitors, SIA has achieved both differentiation and low cost strategies in its operations and stands out as a leader in the industry. 4. 1The 4 components of SIA’s competitive strategy 4. 1. 1Rigorous service design, development and continuous innovation SIA’s service development department constantly researches for and tests out new innovations. It uses the centralized innovation approach which involves three-step processes. The effective feedback channel helps to ensure that any useful suggestions are adopted. Employees are also sent on ‘spy flights’ on competitor’s planes to report their findings . SIA’s continuous innovation supports cost effectiveness and it transfers this margin to its customers. Some examples are improvements in seat and screen size, as well as in-flight services, which compares favourably to its competitors . 4. 1. 2Profit and cost-cutting mentality of employees SIA’s employees are well aware of the implications of high costs and they always strive to achieve customer satisfaction in a cost effective manner. Compared to the industry, SIA maintains a relatively young yet fuel efficient fleet. 4. 1. 3Holistic Staff Development All employees have a training and development plan which includes both functional and interpersonal skills. SIA’s aircrew is organized in teams of 13 and flies together for at least 2 years . Hence, these have helped to develop team bonding for delivering excellent service. 4. 1. 4Strategic synergies through diversification and world-class infrastructure SIA has reaped strategic synergies through diversification of its subsidiaries: SIA Engineering Company, SATS, SATS In-flight catering and Tiger airways. Diversifying has helped to avoid tough competition and to capture a larger market share by offering more types of services. Hence, SIA still gains the general market share through its 49% stake in the low-cost carrier Tiger Airways while focusing on wealthy and business travellers, 5Financial Statement Analysis 5. 1Operating Performance Analysis Revenue from the company’s operating activities increased by 12. 5% and expenditure increased by 7. 7%, causing the operating profit to increase by 60. 1% from 2007. Also, net cash provided by operation activities was has been positive and on an increasing trend. This tremendous improvement in operating profit is due the increased demand for SIA’s flights. 5. 2Liquidity Analysis 5. 2. 1Quick Ratio The ratio dropped from 1. 4 in 2007 to 1. 29 in 2008. This is largely due to the company recognizing more sales in advance of carriage under current liabilities. However, the overall quick ratio trend has been greater than 1. This indicates the relatively stronger liquidity position to meet current debts, especially compared with its competitors . 5. 3Solve ncy Analysis 5. 3. 1Debt-to-Equity Ratio The ratio dropped from 0. 12 in 2007 to 0. 11 in 2008. The result projects an optimistic outlook because the company was able to complete their purchase of new A380 planes without relying on outside funds and the value of the ratio is lower than its competitors. This indicates SIA’s strong ability to generate cash from operating activities for future growth. 5. 4Profitability Analysis 5. 4. 1Return on Average Equity Holders’ Funds The return on average equity holders’ funds dropped from 14. 9% in 2007 to 13. 56% in 2008. The major reason behind the decrease was due to sale of SIA building and investment in Singapore Aircraft Leasing Enterprise Pte Ltd in 2007. The extraordinary events led to a significantly large amount of profit in 2007. Hence, the drop in return on average equity holders’ funds is not a big concern. Compared to the 2006 figure of 9. 61% and 2005 figure of 11. 01%, the company has been more successful in generating returns for its equity holders. 5. 4. 2Earnings after Tax per Share (diluted) This is a conservative measure that takes into account of the employees exercising their share options. The diluted earnings after tax per share dropped from $1. 71 in 2007 to $1. 66 in 2008, largely due to the one time sale of assets in 2007 mentioned above. The drop is not a concern because it still shows an increasing trend. 5. 4. 3Dividends per Share The overall trend of the dividend payout is positive and investors are expected to receive a fair share of dividends annually . 5. 5Stock Prices Analysis The general price trend of SIA stocks shows an upwards inclination. It reached a peak at around November 07 and prices have been decreasing since. One of the reasons why stock prices started to decrease is due to rising fuel prices. In view of the recent financial turmoil, the unstable economy is expected to have a significant impact on stock price. As compared to its major competitors, the stock price decrease was fortunately not as drastic. Also, we should note that this is a temporary mark to market loss suffered and not a permanent impairment loss incurred by SIA. 5. 6Comparison with Industry Average Overall, SIA’s financial performance is above industry average in comparison. 6Singapore Airlines’ Non-Financial Performance Non-financial performances are an integral part of a company which is bound to affect a company’s financial position in the long run and will determine its sustainability amidst stiff competition. A comparison with their closer competitors is also being considered . 6. 1Learning and Growth SIA places large emphasis on its employees. One of its strategies to train its employees includes company-wide Core Developmental Competency Framework, which seeks to help staff identify their strengths and opportunities for improvements. SIA Group also has seven training schools to deliver training in each core functional areas. This includes the Transforming Customer Service (TCS) initiative and general management training. Furthermore, SIA has in place share-based remuneration programmes which aim to more directly align the interests of senior management with the interests of shareholders. . 2Customer perspective One of SIA’s strengths lies in its superior customer service and excellent facilities on board. On top of that, SIA also places large emphasis on the safety of its customers on air and have introduced various new methods and equipment on board with the customers’ welfare and convenience in mind. SIA’s efforts in providing excellent customer service ar e evident by the many awards and accolades they garnered over the past years. These awards have enhanced their reputation and enabled them to dominate in the Airline industry. 6. 3 Internal Processes SIA’s Value Chain was analyzed to gain better understanding of its internal process. 7Recommendations From the above analysis, we understand that the airline industry that SIA operates in is extremely volatile and competitive. Coupled with the problem of rising fuel prices, the future do poses many challenges for SIA. However, having analyzed SIA’s strategies and operation style, we can see that SIA has been effective in managing the challenges faced to date, despite it being a relatively small and young airline compared to the other players in the industry. This is evident from the good financial performance of SIA. Thus, our team is optimistic about SIA’s growth prospects for the next 5 to 10 years and we predict that an attractive return can be guaranteed if the shares were bought. However, in view of the financial turmoil, we suggest putting the investment plan on hold first and wait for share prices to plummet to a sufficiently low point before buying the shares. Ultimately, this will help our company to take advantage of the low share price and maximize returns in the future. 8Appendix Appendix 1 Article 1 From The Times October 9, 2008 Interest rate cuts overshadowed by spectre of recession IMF says world is heading for major downturn Patrick Hosking, Banking and Finance Editor Interest rates across the world were slashed yesterday as central banks took unprecedented emergency action in an effort to contain the worst economic threat since the Great Depression. Hours after the Government unveiled a ? 500 billion rescue package for the British banking system, the Bank of England joined forces with its counterparts across the Western world to cut rates by half a percentage point. The extraordinary level of coordination was designed to demonstrate resolve in the face of financial panic but failed to restore confidence in the stock market. Share prices rallied briefly in London but the FTSE 100 index closed down 239 points at 4,367, its lowest point for four years. In its bleakest forecast for years, the International Monetary Fund said that the world was entering a major downturn in the face of â€Å"the most dangerous shock . . . since the 1930s†. The US and Europe were either on the brink of or already in recession. Appendix 2 Article 2 Home Breaking News Money Story Oct 11, 2008 G7 vows to fight crisis WASHINGTON – GROUP of Seven finance chiefs on Friday unveiled a five-point plan to fight the global economic firestorm and restore confidence in the financial system by shoring up struggling banks. ‘The G7 agrees today that the current situation calls for urgent and exceptional action,’ the US Treasury said in a statement on behalf of the G7 nations. We commit to continue working together to stabilise financial markets and restore the flow of credit, to support global economic growth,’ it added after the finance ministers and central bank chiefs from the G7 nations – the United States, Germany, Japan, France, Britain, Italy and Canada – met in Washington. Appendix 3 Graph 1 Appendix 4 Newspaper Extract 1 The Straits Times, October 19 2008 Money Section Appendix 5 Exhibit 1 Airline In dustry’s Value Chain and competitive advantage The diagram below describes the Primary activities that is included in SIA’s Value Chain Appendix 6 Article 3 SIA stays the course with its branding strategy American advertising agency TBWA took over the coveted account from Singapore- based agency Batey – the name behind SIA’s ad campaigns for the past 35 years.. †¦ Many marketing experts, who were looking for a significant change in SIA’s branding strategy, were surprised by the lack of it, while others felt the ads weren’t much of a head turner†¦ SIA spokesman Stephen Forshaw says critics have got it all wrong. Branding is not only about advertising. More importantly, it is about the substance behind the brand. ‘It perplexes me that people think the key to branding is advertising. It’s not,’ he says. ‘The key to branding is getting the fundamentals of the business right first. ‘Advertising is merely a way of communicating between the organisation and its customer base. ‘ †¦ †¦ But there remains a key constant – the Singapore Girl icon. ‘The representation of the Singapore Girl is what the brand delivers to customers – that is very high quality service,’ Mr Forshaw says†¦. †¦ A significant application of biometric technologies currently being developed at SIA’s hub at Changi Airport in Singapore is the FAST (Fully Automated Seamless Travel) process. In November 2004, a six-month pilot test of FAST has been initiated based on a biometrics technology that integrates three processes: airline check-in, pre-immigration security checks, and immigration clearance†¦ †¦ This initiative at Changi Airport is a world’s first of integrating these processes with the clear objective of driving service excellence at airport operations and SIA’s ground services, while at the same time driving efficiency and improving security.. Appendix 7 Table 1 Kris Flyer Programs The table below describes the KrisFlyer programs of SIA. Level Benefits Young Explorer Club†¢Earn and redeem miles for free travel just like other KrisFlyer members †¢Miles earned go towards qualification for higher tiers of membership Kris Flyer Elite Silver†¢25% bonus on actual miles flown whenever you fly Singapore Airlines, SilkAir or Virgin Atlantic. †¢Priority Reservation Waitlist and Priority Airport Standby Kris Flyer Elite Gold†¢25% tier bonus on actual miles flown each time you credit the miles you earn on Singapore Airlines, SilkAir and Virgin Atlantic. †¢Increased Check-in Baggage Allowance (20kg, or one extra piece of baggage). Priority Airport Check-in and boarding and baggage handling †¢ Access to Star Alliance Gold Lounges. PPS Club†¢Exclusive Gift Vouchers to purchase items from our inflight shopping service, KrisShop. †¢Enjoy reduced or waived fees for various KrisFlyer services. †¢Travel Assistance and Insurance. †¢25% tier bonus on actual miles flown each time you credit the miles you earn on Singapore Airlines, SilkAir and Virgin Atlantic. †¢If your reservation for a seat in First or Raffles/Business Class cannot be confirmed immediately, you will be offered the option of a guaranteed seat in Economy Class on the same flight. 100% increased check-in baggage allowance on all Singapore Airlines and SilkAir flights †¢ Extended Use of Silver Kris Lounges. †¢Access to Virgin Atlantic Clubhouses. Solitaire PPS Club †¢25% tier bonus on actual miles flown each time you credit the miles you earn on Singapore Airlines, SilkAir and Virgin Atlantic to your KrisFlyer account. †¢Supplementary Card for your spouse, who will be accorded the same level of service as you whenever they travel. Appendix 9 Article 5 Cost-effective service excellence: lessons from Singapore Airlines An additional source of intelligence is SIA’s â€Å"spy flights†, where advisors travel with competitors and report on their offerings†¦ †¦ SIA builds team spirit within its 6,600 crew members through its â€Å"team concept†, where small teams of 13 crew members are formed and then fly together as far as possible for at least two years. This leads to the development of team spirit and social bonds within the team that reinforces the culture of cost-effective service excellence and the peer pressure to deliver SIA’s promise to customers†¦. Appendix 10 Table 2 The tables below show the comparison between the in-flight facilities provided by SIA and their competitors. Airline comparison in terms of screen size AirlineEconomy ClassBusiness ClassFirst ClassOthers Singapore Airlines10. 6’15. 4’ LCD23’ LCD (1280Ãâ€"768 Pixels)100 movies, 180 TV shows, 20 radio stations, 65games, 700music CDs, office software, noise cancelling headsets Cathay9’ widescreen15’ widescreen17’ widescreen100 movies, 350 TV shows, 22 radio stations, 888 CDs, 70 interactive games, noise cancelling headsets Qantas6. 3’10. 2’8. 3’60 movies, 200 TV shows, 20 radio stations, 10 games, 150 music CDs, noise cancelling headsets Airlines comparison in terms of in-flight services AirlineSingapore AirlinesQantasCathay 1st Class- 88. 9cm wide, fine grain leather seats – Flat bed – Adjustable table height – Dressing table with mirror – Plush duvet, fluffy pillows – Ferragamo Toiletries – Givenchy Sleeper Suite and suede slippers – Power outlet – Noise cancelling headsets- 198cm long flat bed – Light meals/ snacks available anytime – Built in massage capability in each chair – Payot paris toiletries – Akira Isogawa pyjamas, eyeshades – Power outlet – Noise cancelling headsets- 205. 7cm long, 63. 5cm wide flat bed – Personal Closet for clothes, hoes, mattress, pillows – Extra large tray table – Mood Lighting – Adjustable reading light – Built in massage capability in each chair – Acca Kappa Amenities set – Power outlet – Noise cancelling headsets Business Class- 1-2-1 layout with 76cm width seats – Flat bed – Light duvet, large pillows – Computer usage with USB ports and keyboard – Business lounge – Snack corner – Eau de toiletries – Power Outlet – Noise cancelling headsets- 2-2-2 layout – Shoe compartment – Coat Hook – Built in massage capability in each chair – Meal and cocktail table – Adjustable reading light – Inflight bar – Marc Newson amenities kit with Korner skincare product – Power Outlet – Noise cancelling headsets- 2-3-2 layout with 198cm long, 52 cm wide seats – Flat bed – Built in massage capability in each chair – Extra large tray table – Mood Lighting – Adjustable reading light – Extra large tray table – Agnes B Amenities kit with Murad/Dermalogica skincare products – Power Outlet – Noise cancelling headsets Appendix 11 Table 3 Average Age of Aircraft Average Age of Aircraft, 31March 20082007-20082006-20072005 – 20062004 – 2005 SIA Passenger Fleet (Months)77757664 SIA Freighters (Months)88766865 Industry Wide (Months)162160159157 Appendix 12 Table 4 Operating Performance of Company The CompanyCathay Qantas in S$ million 200820072006200520082008 Revenue12,759. 6011,343. 9010,302. 809,260. 109753. 27715051. 7 Expenditure-11,115. 60-10,316. 90-9,651. 80-8,562. 20-8751. 65-13774. 2 Operating Profit1,644. 001,027. 00651697. 91001. 6271277. 527 Percentage Change60. 10%57. 80%-6. 70% 33. 40% (compared to previous year) Cash Flow from Operating Activities4269. 43163. 52309. 62786. 62,540. 032,101. 91 Appendix 13 Table 5 Quick Ratio Calculation Quick Ratio = Quick Assets/ Current Liabilities (Quick Assets exclude inventories prepaid assets) The GroupCathayQantas n S$ million 200820072006200820082008 Current Assets8,313. 308,248. 805,938. 304,943. 90339075616. 2 Inventories507. 7534. 1517. 5442. 5882215. 7 Section 44 tax prepayments-46. 7166. 2221. 4– Prepayments104. 986. 1—- Quick Assets7,700. 707,581. 905,254. 604,280. 00330255400. 5 Current Liabilities5,957. 705,258. 404,842. 503,901. 60273947603. 9 Quick Ratio1. 291. 44 1. 091. 101. 210. 71 Appendix 14 Table 6 Debt-to-Equity Ratio Calculation Debt-to-Equity ratio shows the composition of debt and equity in the capital structure and measures the degree to which the company relies on outsider for funds. Debt-to-Equity Ratio = Total long-term liabilities/ Total stockholders’ equity The GroupCathayQantas in S$ million 200820072006200520082008 Long-term Liabilities1,599. 201,805. 801,824. 402,333. 304860. 20913. 5022 StockholderEquity15,125. 2015,100. 0013,470. 6012,342. 3016759. 325753. 29 Debt-to-Equity Ratio0. 110. 120. 140. 190. 290. 16 Appendix 15 Table 7 Return on Equity Holder’s Fund Calculation Return on equity holders’ funds = Profit attributable to equity holders of the Company / Average equity holders’ funds (Percentage) The GroupCathayQantas 200820072006200520082008 in S$ million Profit attributable to equity holders2049. 2128. 81,240. 701,309. 507023969 Equity Holder’s funds15,125. 2015,100. 0013,470. 6012,342. 30505495731. 2 Average equity holders’ funds15112. 614285. 312906. 4511898. 747967. 55683. 05 Return on equity holders’ funds13. 56%14. 90%9. 61%11. 01%14. 64%17. 05% Appendix 16 Table 8 Earnings after Tax per Share ( diluted) Calculations Earnings after tax per share (diluted) is computed by dividing profit attributable to equity holders of the Company by the weighted average of ordinary shares in issue excluding treasury shares, adjusted for the dilutive effect on the exercise of all outstanding share options. The Group 2008200720062005 Profit attributable to equity holders of the Company(S$ millions)2,049. 402,128. 801,240. 701,352. 40 Adjustment for dilutive potential ordinary shares (S$ millions) (5. 10) (4. 80) (3. 60)- Adjusted net profit attributable to equity holders of the Company (S$ millions)2,044. 302,124. 001,237. 10- Weighted average number of ordinary shares in issue (million)1,216. 001,233. 601,219. 501,218. 20 Adjustment for dilutive potential ordinary shares (million)14. 910. 02. 1- Adjusted weighted average number of ordinary shares (million)1,230. 901,243. 601,221. 601,218. 0 Diluted earnings per share (cents)166. 1170. 8101. 3111. 0 Appendix 17 Table 9 Dividend Schedule The Group 2008200720062005 Interim dividend (cents per share)20. 015. 010. 010. 0 Proposed final dividend (cents per share)80. 035. 035. 030. 0 Dividend cover (times)1. 71. 72. 32. 8 Appendix 18 Exhibit 3 SIACathay PacificQantas Airways SIACathay PacificQantas Airways 52 Weeks Range Volatility47%63%59% H ighest Price in 52 Weeks$19. 90$24. 00$6. 06 Lowest Price in 52 Weeks$10. 52$8. 77$2. 50 Appendix 19 Table 10 Figures for Industry Averages are taken from Reuters (www. reuters. com) Industry AverageGroup’s Average Quick Ratio0. 921. 29 Interest Coverage0. 0426. 42 Return on Assets0. 19%8. 10% Return on Equity-0. 04%13. 60% Appendix 20 Table 11 Non Financial Evaluation in the form of a BSC Learning and Growth Aspects of MeasurementMeasuresEvaluation Employee DevelopmentEmployee training programmes implemented †¢Implementation of a company-wide Core Developmental Competency Framework. Consisting of eight core competencies, it allows staff to identify strengths and opportunities for improvement. †¢Three areas have been prioritised for follow-up action: Pay and Benefits, Career Development, and Working Relationships. This shows that they are concerned about its employees’ welfare, not just giving them financial satisfaction. †¢Introduced a web-based self-learning security program for cabin and technical aircrew. †¢Seven training schools Employee satisfactionEmployee benefits schemes †¢Short-Term Incentives Short-term incentives generally take the form of an annual profit-sharing bonus. Payment of the variable bonus is based on employees achieving the target levels in the following: (i) SIA Group’s Return on Shareholders’ Fund; (ii) SIA Company’s Operating Profit Margin; and iii) SIA Company’s Passenger Load Factor †¢Long-Term Incentives The Company has put in place share-based remuneration programmes allowing employees to share in its growth and success. These plans comprise the Performance Share Plan (PSP), Restricted Share Plan (RSP) and Employee Share Option Plan (ESOP). InnovationNew technology and innovations†¢KrisWorld, Singapore A irlines’ award-winning and ever-expanding inflight entertainment system, offers customers a wide range of entertainment options. Customers can choose from a variety of movies, TV programmes, music CDs and channels. There is also an extensive selection of video games and interactive applications including Berlitz Word Traveler, a fully interactive learning programme. These techonology implemented allowed them to be one of the best airlines in the industry to offer such entertainment system. †¢Uses Three-step centralized innovation process. Examples are the recently launched design of the Airbus A380 cabin. Customer Overseas presenceNetwork Development†¢As of 31 March 2008, Singapore Airlines operated 726 weekly flights to 66 destinations in 36 countries. Including codeshare services with Star Alliance and partner airlines, the Airline’s global route network grew to 149 destinations in 46 countries. †¢In August 2007, SIAEC acquired 100% of Aircraft Maintenance Services Australia to offer line maintenance services at international airports in Australia. The acquisition is part of the Company’s continuing effort to capture a larger slice of the global maintenance, repair and overhaul (MRO) market by extending its reach o new growth markets and to broaden the span of its services to offer total maintenance solutions to airlines. SafetySafety measures introduced†¢Introduced a web-based self-learning security program for cabin and technical aircrew. It also successfully completed its second renewal of the IATA Operational Safety Audit. The audit covered key operational areas across the Airline, including flight safety, emergency management, engineering maintenance and ground handling. The Airline is also working closely with other safety organisations, such as IATA and AAPA, to promote and enhance flight safety. Service rangeNew services improvements to current flights†¢KrisShop launches new online sales portal krisshop. om, featuring an online catalogue and selections exclusive to Singapore †¢ECONOMY CLASS Improved design and use of light, thinner materials which provide more personal space and legroom. Other features include a non-intrusive reading light installed underneath the seatback screen, personal storage space for spectacles and smaller items, and adjustable footrest. †¢BUSINESS C LASS The A380 is configured with 60 Business Class seats. All seats offer direct access to the aisle, with a 1-2-1 forward-facing configuration. The new Business Class seats onboard the A380 are the widest in its class for any airline. At 85-cm wide, the seat is similar but slightly bigger, than the Business Class seats fitted on the Airline’s Boeing 777-300ER fleet. Business Class on the A380 also features a Passenger Corner, specially created for these customers to pick up snacks and socialise during long flights. †¢AIRLINES KRISWORLD Customers can choose from more than 1000 entertainment options featured on the new KrisWorld, including movies, television programmes, music, learning applications and 3D games. Screens across all classes are bigger: 58cm in Suites, 39cm in Business and 30cm in Economy. Singapore Airlines customers flying on the A380 and B777-300ER, are also able to work. Inflight through a comprehensive suite of office applications which can be accessed via the handset and without a laptop. All seats come with their very own USB port and in-seat power supply. †¢INTERLINE E-TICKETING Singapore Airlines ranks as the first non-US carrier, and third in the airline industry, in implementing interline e-ticketing. As of March 2008, 97% of all tickets issued from the Airline’s sales channels were e-tickets. All Singapore Airlines’ stations in the network are e-ticket enabled. According to IATA ranking in March 2008, Singapore Airlines has 120 Interline e-ticketing partners, among the highest in the industry. Corporate Social ResponsibilityRaising money for charities †¢Over $1. 9 million was raised and distributed to charities in Sydney, Singapore and the global humanitarian organisation, Medecins Sans Frontieres. Singapore Airlines announces it will auction seats in the world’s first A380 flight on the global online marketplace, eBay. All money raised from the auction is to be donated to four charities. The auction starts on 27 August 2007 and runs for two weeks. Environment†¢The A380 is a cleaner, greener, new generation aircraft – fuel burn, compared to a Boeing 747, on a per-seat basis is 20% less, and its noise footprint at take-off and landing is about 95% lower than any aircraft introduced 40 years ago. It is the cleanest, most environmentally friendly large passenger plane to take to the skies. Importantly, it will also help to deal with congestion at busy airports by offering more seats without the need for more frequencies. And it is delivering a substantially lower fuel burn per seat mile than the older generation large passenger jets. Image and reputationAwards and Accolades September 2008 Business Traveller Asia-Pacific â€Å"Best Airline† for the 17th consecutive time in its 2008 Readers’ Poll. †¢Best Asia-Pacific Airline, Best First Class Best Business Class and Best Economy Class. With ten editions worldwide, Business Traveller is the world’s leading publication geared towards frequent busi ness travellers. †¢World’s Best Awards 2008 survey â€Å"Best International Airline† for the 13th consecutive time in its. The magazine has a readership of almost five million. February 2008 †¢Air Transport World (Global) Airline of the Year March 2008 †¢Frost Sullivan Asia Pacific Aerospace Defence Awards (Asia) Airline of the Year Business Process Process efficiency Solutions to improve business efficiency †¢Introduction of A380 to cater to high demand from customers and also attempted to cut costs that was passed on from high oil prices since the use of bigger airplanes will be more cost efficient as opposed to flying smaller airplanes with more frequency. In addition, five new Boeing 777-300ER aircraft were delivered. These raised the number of Boeing 777 aircraft in the operating fleet to 72, reaffirming Singapore Airlines’ position as the world’s largest operator of the Boeing 777 family. The four-time weekly service via Moscow started in March 2008, boosting the number of weekly passenger flights between Singapore and the USA to more than 50. Frequency was increased between Singapore and cities in Asia and Europe to meet growing demand for air travel. This shows that they continually increase their frequency to meet demands and improve services towards customers. Employee EfficiencyValu e added per employee†¢There is an improvement from $497,662 to $530,859 which is an increment of 6. 7% over the last financial year. Appendix 21 Table 12 Comparison with Close Competitors SIACathay PacificQantas Learning GrowthAir Crew training -4 month long training for stewardesses which includes both functional and interpersonal skills -Promote team dynamics by organizing aircrews in teams of 13 and flies together for at least 2 years Self Learning – Web-based self-learning security program for its cabin and technical crew to increase efficiency in learning Air Crew training – Staff alignment survey to ensure better employees’ expectations. – Leading-edge training and development programmes to enhance the skills of our workforce. -Business-driven learning Confidential counselling through our Employee Assistance Programme. Air Crew training – Comprehensive training program that covers topics including customer service, medical aviation, aircraft and personal safety, emergency procedures. – QGFT provides high level practical and theoretical training in dedicated facilities. Internal Business Processes-Cost cutting solutions to improve business efficiency through introduction of Airbus 380 which offers the state of the art aircraft and that it also cuts back on fuel costs. – Diversity of businesses by tapping into budget airline Tiger Airways. Average fleet age of 6. 41 years-Cost cutting solutions to improve business efficiency by publicly announcing plans to replace a few older aircraft with new fuel-efficient plans and retrenching employees. -Average fleet age of 11 years. -Cost cutting solutions to improve business efficiency through introduction of Airbus 380 which offers the state of the art aircraft and that it cuts back on fuel costs. -Overly focused on cost cutting such that safety is being compromised, and they are currently under supervision by CASA -Average flight age of 9. 3 years Diversity of businesses by tapping into budget airline and currently holds stakes in Jetstar. Customer Perspective- Close relationship and builds loyalty through branding. – Excellent in flight enter tainment on board that is crucial for longer flights. – Low safety concern: Introduced a web-based self-learning security program for cabin and technical aircrew and has completed its second renewal of the IATA Operational Safety Audit. The Airline is also working closely with other safety organisations, such as IATA and AAPA, to promote and enhance flight safety. Build and maintain a good social image and reputation- Excellent in flight services on board with brand new state-of-the-art in-flight entertainment system with audio and video on demand for the business class. – Low safety concerns and they emphasized that safety is of utmost importance: established the Board Safety Review Committee and Airline Safety Review Committee – Safety problems have been an issue recently with numerous cases of technical problems and causing flight delays. The Civil Aviation Safety Authority (CASA) told Qantas to improve the maintenance of its planes, after several flights had been cancelled or delayed due to engine problems. † – Social image declining due to adverse news reports about concerns over safety levels. Appendix 22 Article 6 Singapore world’s best airline STUART INNES 20 September 2008 SINGAPORE Airlines, the first to have daily international flights through Adelaide Airport, has been named best airline by Business Traveller Asia-Pacific magazine The readers’ votes also gave the airline wins in categories for best first class, best business class and best economy class. The gongs come on top of other awards to Singapore Airlines such as the annual Skytrax survey, which voted it airline of the year. US-based magazine Travel + Leisure readers voted Singapore Airlines as best international airline in its 2008 World’s Best Awards. 9References Books Loizos Heracleous, Jochen Wirtz Nitin Pangarkar (2006) Flying High in a competitive industry: Cost-effective service excellence at Singapore Airlines McGraw-Hill Educatiion (Asia) Databases Factiva http://global. factiva. com. ezlibproxy1. ntu. edu. sg/sb/default. aspx? NAPC=Sfcpil=en Journal Articles Shank, K. J. and Govindarajan, V. (1992). Strategic Cost Management and the Value Chain. Journal of Cost Management, Winter 1992, 5(4):5-21 Chivaka, R. (2007). Strategic Cost Management: Value Chain Analysis Approach. Accounting SA, August 2007, 25-27. Porter, M. E. (1985). Competitive Advantage. The Free Press, New York, Ch. 1, pp 11-15. Newspaper Reports The Straits Times, October 19 2008, Money Section, SIA sees 1. 6% drop in flier numbers Other Reports Singapore Airlines Ltd Financial Report 2007-08 Singapore Airlines Ltd Financial Report 2006-07 Singapore Airlines Ltd Financial Report 2005-06 Singapore Airlines Ltd Financial Report 2004-05 Cathay Pacific Financial Report 2007-2008 Qantas Airways Financial Report 2007-2008 Websites www. cathaypacific. com www. qantas. com. au www. reuters. com www. singaporeair. com http://business. timesonline. co. uk/tol/business/industry_sectors/banking_and_finance/article4909976. ece http://www. straitstimes. com/Breaking%2BNews/Money/Story/STIStory_288507. html www. venturerepublic. com/resources/Singapore_Airlines_ ¬_An_Excellent_Asian_Brand. asp www. singaporeairfreight. com/ttd_bizenterprise/Singlenews. aspx? DirID=64re How to cite Singapore International Airlines, Papers

The Gamemakers Games First! free essay sample

On the other side, others Districts like District 11 or District 12, seem that lack the favor of the Gamemakers. But, is this really true? Are those the real intentions of the Gamemakers ? Not at all. For the Gamemakers, the priority is to make a show with a lot of action, and at the same time, as bloody as possible. In order to achieve their goal, the Gamemakers creates all the necessary conditions to make the fightings and the killings the center of the Games. They will favor any tribute if that action leads to a direct confrontation between the contestants, and therefore more action and blood to the arena. This two elements, action and blood, seem like the winning formula for the Gamemakers. On one side, it keeps the Capitol viewers completely entranced, for whom the tributes are just disposable parts of the spectacle. The death of the tributes just adds more excitement , and putting them on the edge of delirium. We will write a custom essay sample on The Gamemakers: Games First! or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On the other side, all this terror and violence keep the people of the Districts To achieve this, they must produce a show full of violence and blood. They have to create a show where the death is the main star. It does not matter if they need to manipulate the Games phisically or emotionally, or play with all the tributes at their own interests. They create or modify the games accordingly to their own interests helping one of the tributes or another, but always in function of the Game. Therefore, when we read The Hunger Games, we realized that the Gamemakers are not biased to any tribute but to the Games itself. Their priority are not the Districts and the tributes, bu We can see through the different situations how the Gamemakers play with the tributes in order to create a show as bloody as possible and better ratings. For example, we can notice some elements before or during the Games that it seems to benefit the Districts 1,2, and 4. The tributes of these districts are trained since kids to participate in the Games. They are trained so effectively that they are known as the Careers. For this tributes, the participation in the games is an honor rather than an obligation. Although any type of training before the Games is prohibited, this element does not seem to be very significant for the Gamemakers whom prefer to turn their heads. Another example that seems to help the Careers it takes place at the beginning of the Games. The Gamemakers place all the tributes around the Cornicopia, which is full of vital suppiles and weapons. In order to get what they need, the tributes need to run toward the Cornucopia and fight for them. This is a very favorable situation for the Careers, whom are in better physical shape and are experts in the use of weapons. But this means, for sure, a bloodbath, and that’s the Gamemakers’ final goal. Finally, we can see that the Gamemakers also can alter the physical laws of the Games in order to create a advantageous situation for this tributes. When other tributes were hidding in the woods, they create an artificial fire, forcing them to move to the Cornucopia and face the Careers. This situation in particular, for example, means no benefit at all for Katniss Everdeen, the tribute from District 12, who was trying to stay away from them as a strategy. Once again, this action could be seen as some help for the Careers, as they are numerous and have weapons; however, a deeper interpretation it show us that the real intention behind all this actions is to get the tributes closer, increasing the chances of a battle. All this situations, planned or shaped by the Gamemakers lead to a confrontation between the tributes ,and therefore, violence and blood. This it proves that for the Gamemakes nothing it is above the Games. On the other hand, we can observe some examples where not all in the Games benefits the Careers. For example, that moment, at the beginning of the Games, in which the tributes have to run to the Cornucopia, it is not designed to help the Careers only. The Gamemakers know that Katniss is an expert with the bow , so they place one in the Cornucopia. This bow and arrows means a great advantage for her and a problem for other tributes. But is real the intention of the Gamemakers to help Katniss? Definitely not. The fact that they placed a bow and arrows in the Cornucopia it shows they were looking for ratings at any cost. If she can gets this weapon, for sure others will die. If they were really trying to help Katniss, them the bow and arrows could be in a whole different location and not at the Cornucopia ,where all the tributes were. Once again, the Gamemakers are looking for a bloodbath. Other example that show us how the Gamemakers can help any tribute, if this can be tranlated in ratings, is the case of Rue, the 12 years old girl from District 11. This little girl, wich really scarce chances to even survive the first day of the Games, is very skilled climbing trees. The Gamemakers are sure to have tall and copious trees, giving her some advantage. Besides, being from the District that is in charge of the agricultural activities, she can recognize some eatable plants that can feed her. This, in the Gamemakes’ formula, means more time. Time in the Games means more action. Once again, we can see how the Gamemakers benefit, directly or not, the tributes, if those actions can contribute to the type of show they want to offer. All this situations we see in the book related to the bias, although fictional, are similar to real life. In today’s society, the bias is real. It can be expressed in different ways and shapes, but the essence is the same. We can see how the design of our society it looks, and it does it indeed, to benefit the certains sectors over others. Sometimes is pretty obvious; others not. The way the banks lend money to people is one of those examples. Usually, the banks offer loans to their customers, even knowing those customer are living in a very tight budget, and eventually will be at default in their payments. Even knowing that, they give them the loans. The idea behind that so called â€Å"help† is to make them dependents of the credits schemes, and therefore, of the banks. Something completely different it happens when the customer is a wealthy one. In that case, the customer receive all the possible benefits and perks from the banks. For the bank is extremely important to keep happy those customers. Once again, we can see how the society is biased toward their own benefit. As in the book, the people in power looks for their own benefits. In conclussion, we can say that the Gamemakers are not biased toward any tribute in particular. We can see that they can help one tribute or another according to the Games circumstances. As long as their actions can be translated in a bloody and cruel show, there is not favorites in this spectacle. They can manipulate the environment or send gifts to the tributes. Everything its legit for the Gamemakers, making the tributes’ lives wortless. They can kill or save tributes at will. It is all about the show. It is all about giving their people, the Capitol ,what they want and expect. They can help one tribute or another if those actions can be translated in more brutality and sadism. For the Gamemakers, it is all about giving the Capitol as much â€Å"panem et circenses† as possible. The Games first!

Moet and Chandon Essay Example

Moet and Chandon Essay Saturday, March 23, 13 The World’s most LOVED Champagne Saturday, March 23, 13 History Background ?Part-holder of LVMH (66% share in MC) ? Established in 1743 by Claude Moet as Moet et Cie (MoetCo. ) for wine trading ? Began business in 1750 by supplying the Royal Court at Compiegne ? In 1750 also shipping to Germany, Spain, Eastern EU, and colonial British America ? In 1972, Jean-Remy Moet (grandson) has begin the winery production by buying vineyards; ? While the French Benedictine monk, Dom Perignon, mastered double-fermentation for creating champagne Now owns more than 2,500 acres vineyards ? Produce approx 26M bottles of champagne annually ? Accounts for approx 25% of global champagne market (by volume) Saturday, March 23, 13 LVMH brands Saturday, March 23, 13 Moet at a Glance ?4 Main Products ? Moet Imperial ? Rose Imperial ? Nectar Imperial ? Moet Ice Imperial ? Grand Vintage ?Plus other vintage and special limited-edition champagnes Saturday, March 23, 13 Moet at a Glance ? In-media appearance ? Slogan: Be Fabulous ? Print ads ? of? cial website ? Facebook ? YouTube ? Twitter ? iOS applications Saturday, March 23, 13 Moet at a Glance ? Marketing situation ? Perceived to be the most prominent brand in online world (partly due to extensive online advertising and Roger Federer) ? The biggest export market is UK but the consumption volume is slightly declining Saturday, March 23, 13 Strategy ? Glocal strategy in 2011, began to grow grapes in Northwest China with farm operator Ningxia Nongken Will be China’s ? rst-time-ever made in China Champagne Aim to capture Asia market esp China and India with joint venture approach Has done this for the U. S. for 30 yrs ald (sells in the U. S. nder brand Roederer Estate, Chandon) Grow business by encouraging younger audience to engage with the brand ? ? ? ? â€Å"In the Night† concept of brand communication (in cinema platform) using movie stars and reference for celebration To achieve â€Å"Champagne of Cinema† image, Moet appears in various hollywood movies and at international ? lm festivals, private dinners, parties and premieres Boost sports alignment via Roger Federer ? ? ? Saturday, March 23, 13 Main Competitors ?Veuve Cliquot et Ruinart (LVMH) ? Remy Cointreau (Piper-Heidsieck) ? BCC (Boizel Chanoine Champagne) ? We will write a custom essay sample on Moet and Chandon specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Moet and Chandon specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Moet and Chandon specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Pernot-Ricard (Perrier-Jouet et Mumm) Saturday, March 23, 13 Key Persons Bernard Arnault (Bernard Jean Etienne Arnault) LVMH director Saturday, March 23, 13 Key Persons Stephane Baschiera, president and chief executive of Moet Chandon (since Mar 2012) ? Stephane Baschiera joined Moet Hennessy, the wines and spirits division of LVMH, in 1996 and since then has been Commercial Director of Moet Hennessy Diageo France, Director of Moet Hennessy in Italy, and then Chief Executive Of? cer of the Maison Ruinart. ? Since 2009, he has held the position of Chief Executive Of? er of the Maison Veuve Cliquot Ponsardin, and has contributed to the excellent performance of the Maison since that time. About Jean-Marc Lacave, former CEO Jean-Marc Lacave will become Chief Executive Of? cer of Veuve Clicquot Ponsardin. Jean-Marc Lacave joined the Watches Jewelry division of the LVMH group in the United Kingdom in 2001. Since 2007 he has been Chief Executive Of? cer of Watches Jewelry in Asia. Saturd ay, March 23, 13 Moet Chandon Organization chart Saturday, March 23, 13 Hot Issues ? In Dec, 2012, Roger Federer became brand ambassador (in place of Scarlett Johansson, former BA signed in 2009) In Sept, 2013, will serve as the of? cial champagne of the 34th America’s Cup (sailing’s most prestigious international race) ? Signal tht MC targeting at hi-so sports sectors with concept Champagne of Victory ? In 2012, was analyzed to be loosing brand value (declined by 13% or ? over $500 million) brand value at $3. 8 billion (98th rank fall from 77th at $4. 3billion in 2011) Might due to the emerging part of the world that do not yet associate champagne with celebration ? Recently opened White 1921, a boutique hotel in St. Tropez ? Recently launched celebrity-hosted tours worldwide Saturday, March 23, 13

Checking in on New Years Resolutions... How Are Yours Going

Checking in on New Years Resolutions... How Are Yours Going If you didn’t write down your New Year’s Resolutions in January, or even if you did, you may have completely forgotten about them by now. I know that left to my own devices, I would be completely unreliable with regard to checking back on my promises from January. Thankfully, I have a blog and newsletter- with an audience- to keep me accountable! As I look back at my resolutions for my business in 2013, I realize I have succeeded in fulfilling 2 out of 6 of them. Yikes! Let’s look at the hard facts: 1. Publish a Spanish-language version of How to Write a KILLER LinkedIn Profile. I engaged a consultant to look into the possibility of finding someone who wanted foreign rights to my e-book; no one was interested. This meant that if I were to publish a Spanish version of my book, I would have to do it myself. After considering the realities of the costs and effort involved in revising the book in Spanish as well as in English each time LinkedIn changes something in its platform, I determined that this project would not be a good use of time and resources. I did put a lot of thought into this decision however! 2. Publish a 50 Resume Tips book I’m pleased to announce that I will be publishing not one but TWO e-books on resumes within the next month: How to Write a WINNING Resume: 50 Tips to Reach Your Job Search Target and How to Write a STELLAR Executive Resume: 50 Tips to Reach Your Job Search Target. Watch my newsletter for the official announcement about when the books will be available on Amazon! 3. Obtain a Master Resume Writer certification (CMRW) from Career Directors International. DONE as of March 2013! 4. Increase the college essay / personal statement portion of my business to 25% of total business. I have not found the key to increasing the number of personal statement clients I work with in a year. Admissions season is about to start, so I can’t be sure of the numbers for the year, but as of today admissions consulting represents less than 10% of The Essay Expert’s business (last year was a little more than 10%). If you have ideas of how to change that, please let me know- and please send clients if you know anyone in need of personal statement coaching! 5. Start a training for resume writers. This project never quite got off the ground. I was focused on publishing the resume writing e-books and will revisit the resume writer training once the books gain some traction. My vision is to use the books as a syllabus for training. If you know anyone who would be interested in being trained by me as a resume writer, please have them contact me at BrendaB@TheEssayExpert.com. Thank you! 6.  Create 213 success stories! As of this writing my list is not completely updated, but I have about 50 success stories to report. I’m definitely behind on this goal. Part of the challenge is that many people do not keep me as updated as I would like about their job search successes! If you’re reading this and you have received an interview or job after hiring The Essay Expert or following my advice, please report to me at BrendaB@TheEssayExpert.com. Thank you! That’s my report. How are you doing on your New Year’s resolutions? If there’s any way I can support you please let me know! Category:Life and LeadershipBy Brenda BernsteinSeptember 3, 2013

Economics Essay Example | Topics and Well Written Essays - 750 words - 9

Economics - Essay Example To enhance our perception of the situation let us first brush up on the underlying economic concepts. First consider the difference between the economic short run and long run. The short run is defined as that period of time in which at least one input of production is fixed while the long run is defined as the time frame over which all factors of production are variable. A simple way to distinguish would be to consider the shifts in the scale of production. In the short run the scale of production is fixed. A particular scale of production is represented by a short run average cost curve. Again in the long run the scale of production varies. The Long run average cost curve is an envelope of the infinite number of short run average cost curves. However it is critical to note that the Long run average cost curve by no means an envelope of the minimum points of the short run average cost curves. The individual short run optimums are the minimum points of the short run average cost curv es but in the long run the optima vary as the scale of production itself is now variable. The Long run average cost curve is U shaped under traditional assumptions. The falling part is explained by reduction in per unit cost with all factors variable due to efficiency gains of expanding the scale. These are known as scale economies1. Again the upward rising portion is explained by per unit long run cost rises due to decline in efficiency and is known as diseconomies of scale2. Let us now consider the situation of Engines R Us. In the given situation it produces at the minimum efficient scale of production. The minimum efficient scale of production refers to the minimum amount a firm can produce that minimises its long run average costs (Varian, 1990). For a continuous and U shaped long run average cost curve, the minimum efficient scale of production is the output level that corresponds to its minimum

Growth and Development of Vegetarian Raised Children Essay

Growth and Development of Vegetarian Raised Children - Essay Example The study shows that there are controversial results, as to the benefits of vegetarian raised children. For example, in the so-called Farm Study (a vegetarian commune in Tennessee) O’Connell and cool. found that the body height of children up to 10 years of age, raised in a vegetarian commune, was consistently below the US reference values. Because of the scarcity of data on physical growth, pubertal development and physical fitness of vegetarian children, adolescents and young adults, we designed a study to assess the average daily dietary intakes of food energy in a total of 82 children (Group A: 6-10 year-old girls and 6-12 year-old boys), adolescents (Group B: 10-16 year-old girls and 12-18 year-old boys), and young adults (Group C: 16-30 year-old-girls and 18-30 year-old boys).† In contrast, in two studies in children of Seventh-Day Adventists (SDA) communities, who largely follow a vegetarian lifestyle, no significant differences in height were found, with the exception of SDA school boys who were significantly taller. After controlling for height differences, boys and girls in the SDA School were found to be leaner than their public school peers (Marcel, 1997). These studies show little significant benefits of vegetarian meals over nonvegetarian meals. However, when it comes to their learning responses in class, the SDA children were seen to perform better than the children from non-SDA homes. This was after considering more than 100 children both from SDA and not SDA families.

How does the culture of a selectrace affect the value of sacramentals Essay - 1

How does the culture of a selectrace affect the value of sacramentals to the Church and individual spirituality - Essay Example f both culture and religion in the human society affect the human individuals in the communities around the globe and how each other intend to affect the systems of understanding and life-guidance that is provided by both aspects of directive human living. Through this discussion, it is expected that a presented indication as to how human living and human perception toward modern Catechism and religious consideration have been changed through the years of human advancement due to the implicative elements that culture itself suggests to the human communities worldwide. This part of the paper shall show a definitive pathway that would lead to the readers understanding of what religion and culture is and what roles are they playing g in the lives of human individuals living in certain communities around the globe. In this section of the reading, a defining factor on the differentiated approach of cultural preferences shall be presented in connection with the changes that it proposes on the recognition of the importance of Catechism in the society. This section shall tackle about the developments happening in the human society then and at present and how these developments affect the acceptance of people towards the guidelines and rules that are presented to them by religion through catechism. For this section of the reading, the researcher shall present the modern approaches to catholic catechism that reflects the effect of social culture towards the establishment of rules and ways of living suggested by modern religion. Through the basic discussions, this section shall summarize all the necessary points that are importantly needed for the proving of the major options of realizing how culture and religion go hand in hand or on the other hand, stand against each other, in presenting modern human lifestyle guidelines. Religion and culture are two primary foundations of the present systems of human society. Basically though, these two primary entities of the human

Special Effects In Horror Movies

Special Effects In Horror Movies From our earliest days, we use our vivid imaginations to see ghosts in shadowy shapes, to be emotionally connected to the unknown and to fear things that are improbable. Watching a horror film gives an opening into that scary world, into an outlet for the essence of fear itself, without actually being in danger. Weird as it sounds, theres a very real thrill and fun factor in being scared or watching disturbing, horrific images. Horror films, when done well and with less reliance on horrifying special effects, can be extremely potent film forms, tapping into our dream states and the horror of the irrational and unknown, and the horror within man himself. (The best horror films only imply or suggest the horror in subtle ways, rather than blatantly displaying it, i.e., Val Lawtons horror films.) In horror films, the irrational forces of chaos or horror invariably need to be defeated, and often these films end with a return to normalcy and victory over the monstrous. The dissertation is based on the Study of cinematography and special effects in a Horror movie. In the recent past camera, lighting and special effects are of greater importance and fame, so it will be worth exploring those topics. As far as the technical aspect is concerned a brief research of how these kind of films are being filmed from the shooting spot itself, will be very useful for an aspiring artist to get a better idea about its development. Horror films go back as far as the onset of films themselves, over 100 years ago. Introduction: The researcher was interested in watching horror films from his childhood and he was deeply interested in these genres. In his childhood the researcher was very much impressed with the serial mainly called Genmam-X and Marmadesam. The drama that he staged in his schooldays with horror and scary effects as the theme was applauded well by the audience. So he started his concept and in addition to that he added makeup also. The tremendous response from the viewers made him start learning the concepts and idea relating to this genre and finally concluded with this concept. It is difficult to show scary effects in screens. If the director gets his requirements from all the technicians the film will be successful, otherwise it will not. In order to get success the film must contain interesting characters and it also depends on their acting. And in terms of technical aspects the cinematography and special effects play a major role. In Indian cinemas, there is some response for these kinds of genre when compared to Hollywood. The main aim of the upcoming short film is that after seeing this, many people have to change their mind to see horror films also. So the main thing that the film should contain is better cinematography with matching special effects. Instead of concentrating on the story alone, cinematography and special effects should be given more importance. Research Questions: What are Special Effects? Colors and intensity of lights? Camera trick and technique in cinematography? Special Effects (Make up) for horror movies? How the horror movies getting winning changes? Aim: To give the thrill the viewer expects mainly the use of the camera, lightings and Special Effects, Were Script play the secondary role. Statement of the problem: The main purpose of adding the special effects is to frighten the viewer.When it goes beyond the limit it might not be watched by many people. In this situation it may go to another genre of hardcore horror. It may scare people but it will create some abnormal effects in the minds of some people. Objectives: How is cinematography in horror films different from other films? What are special Effects? How is Special Effects done in horror movies? A Study of the cinematography for horror movies. How is make up done for horror movies? Significance of the study: Horror movies are the best platform to find rich special effects and lighting and Much interesting camera handling which gives the viewers a different experience From other films. The study through this dissertation is to understand The cinematography in horror films and application of special effects in them. With the gathered knowledge a short film based on horror story will be filmed. LITERATURE REVIEW Movies Reference: The name of the movie is Psycho (1960) and the director is Alfred Hitchcock. The cinematography is done by John L.Russell. Psycho is one of the best Hollywood horror movies. I saw this movie some time back. I thought it was the best example for lighting. In the film I saw one shot where the psycho is going to kill the lady who is taking her bath .In that scene the lighting was done very well. The 1961 best cinematography, Black and White John L.Russell Oscar was nominated for this film. Reference: The name of the movie is The Thing (1982) directed by John Carpenter with Special Effects by Rob Bottin. The movie was taken in 1982. In that period they used special effects and visual Effects and make up. The make up is so realistic that it will attract the viewer Quickly. A human is transformed to a demon easily and the scene is Presented very effectively which will fascinate the people. Even the lighting Effects are very good. And I watched this movie online. The comment was that it Was too scary. This shows how they have applied VFX and SFX. And the Best special effect 1982 Rob Bottin Saturn award nominated for this Film. Reference: The name of the movie is Van Helsing and the director is Stephen Sommers.The cinematography is handled by Allen Daviau. The movie Van Helsing comes under the genre of horror and it came out in the year 2004. In this movie they followed a really nice cinematography. Actually this movie came out from the comic that Van Helsing is a ghost hunter who will be roaming around the earth in search of ghost, In this movie also he is coming to a village in search of the ghost. There are two interesting characters in this movie one is the Frankenstein and the other one is the wolf character which was in the custody of the villain. The extra ordinary thing about the movie is that the CG In early days, man used special effects and later it got developed into visual effects. In this movie there are many visual effects shots. A few examples include the climate sequence where the ordinary man transforms into a wolf that is a quality CG work in the industry. Further there are many VFX shots in the movie. Special effects include the blood bossing from the mouth and the usage of the miniature in the movies where Gabriel (hero) taking the Frankenstein away from the village. Most of the shots were shot inside the studio and they were composited later. Usage of expressive and breath taking matte paintings added to the quality of the movie. The cinematography of the movie plays a major role because of the proper establishment and composition. Reference: The name of the movie is Mirror-2 directed by Victor Garcia. Cinematography is done by Lorenzo Senatore. I recently watched this film. It is really a kind of hardcore killing movie where we can find the hero who is replacing the old security guard in the office. The main concept behind this movie is the revenge by the girl who is killed by the head officer. And he is killing the people through the medium mirror. The main success behind the movie is the lighting and cinematography. Reference: The name of the movie is Saw-4, directed by Darren Lynn Bousman and cinematography by David Armstrong, This movie is the successor of the three early parts. The success behind the movie is that the usage of the equipments and the method he used for killing others. In the first scene the villain killed the victim by tying the body to a steel bed and the axe was in a to and fro motion just above the stomach of the victim where it got peeled into many pieces. Website Reference: This Media Studies Factsheet was researched Written by Steph Hendry The horror films are not from this period. Those films were taken from the very early times where they only depend on the special effects and the camera tricks .At that time also some nice pictures came namely the Frankenstein a ghost which was made by a man by assembling many internal organs .This is the fact, that behind the creation of the ghost namely Frankenstein, is one type of ghost. There are many types of ghost that may include the external ghost which was having its own appearance and they will have some special characteristics. The Internal ghost is that it will enter ones body and it will do some thing inside the body of the character. This is the kind of ghost and others include the vampire. Mostly all the thriller movies have this type of ghost, there will be a character sucking blood from the humans and using them for their existence. They will be more like humans living with them but they will have some special characteristics In the earlier periods the ghost will be only living inside the cave and later the living area of the ghost also increased ,no matter where the ghost are living it may be at school, it may in our home or inside ones soul no matter where it will be. So we can go to the place as we wish when going for this kind of genre. And nowadays time is also not a matter for the ghost it may come at day time or it may come when we are sleeping and when we are in dream. The only fact is that vampire can roam around the world during day times. Reference: www.darkwebonile.com Horror movies have been around since silent movies. Obviously being scared is something the audience want. The horror movie received a huge revival in the late 70s early 80s (Omen and Nightmare on Elm Street) but died a sad death in the late 80s and throughout most of the 90s. However, with the advent of the horror smash parody Scream the genre is, once again, extremely popular. What was frightening back in the silent movie days and what is frightening now may well have changed. As society changes so do our fears. For example, when moving image was first invented footage of a moving train caused fear in the audience because people really believed that the train would come straight out of the screen. Reference: http://www.horrorfilmhistory.com/index.php?pageID=1980s Horror Film History A Decade By Decade Guide to the Horror Movie Genre 1980s Horror Films. Horror movies of the 1980s existed at the glorious watershed when special visual effects finally caught up with the gory imaginings of horror fans and movie makers. Technical advances in the field of animatronics, and liquid and foam latex meant that the human frame could be distorted to an entirely new dimension, onscreen, in realistic close up. This coincided with the materialistic ethos of the 1980s, when having it all was important, but to be seen to be having it all was paramount. People demanded tangible tokens of material success they wanted bigger, shinier, and faster, with more knobs on as verification of their own value in society. 1980s Horror Movies The Shining (1980) The Thing (1982) Videodrome (1983) Nightmare on Elm St (1984) Fright Night (1985) Re-Animator (1985) The Fly (1986) The Hitcher (1986) Near Dark (1987) Hellraiser (1987) The Evil Dead Childs Play (1988) . Reference: http://www.horror-movies.ca/horror_17523.html Horror Movies and Special Effects Posted By Poppa Scotch, Horror is a genre that puts everything on the line in regards to the physical boundaries of at least semi explainable human anatomy and any and all possible items that can be used to destroy it. There are decapitations, eviscerations, monsters, dead animals, rotting corpse and pretty much anything else that you can think of that have already made their way into horror cinema. The invention of the green screen and computer generated background really are only limited by the artists imaginations, which in turn is an amazing tool for filmmakers. They can turn skylines into post apocalyptic landscapes, they can transform a crappy warehouse into Times Square, and they can even add massive crowds of people to create a larger than life sporting event. My gripe comes from when the filmmakers (or special effects houses) get lazy. Its no secret that the appeal for a large number of horror fans is the gore killing, and the absolute carnage. Considering the main focus, the effects have to be believable to the viewer. Through our many years of growth and development of horror film viewing, special effects have come a long way as well as presenting us with a base of what we as viewers believe that gore should look like. Book

O.C.C. Professor Has A Passion For Teaching :: Essays Papers

O.C.C. Professor Has A Passion For Teaching Ah, yes the college days, the days of the best teachers that opened your eyes to the world. The teachers who had a burning desire to teach us everything. Well those teachers still exist, very close to home. Jim Place, a native of Detroit, Michigan grew up in the southern tier of Corning, N.Y. Place has lived in Syracuse for 26 years and has made a name for himself in his years here. Place is a full time faculty member at O.C.C in the English department. Place starts his days with a revitalizing trip to thy gym .One of Place’s favorite hobbies include weightlifting and Place prides himself in the shape he is in at his age. Every Wednesday night for three hours Place also teaches a class on his passion, public relations. Before becoming a full time faculty member at O.C.C. Place found his love in advertising for 15 years. Prior to owning his own advertising business place was the director of an advertising agency for some time, working both nationally and internationally. Place has designed a number of logos in the advertising community. He has worked advertising for major companies such as Bristol Myers and Webster Coffee (Juan Valdez). Students in Public Relations describe it as not only a class but also an †experience.† Place teaches this class with good message about common sense and applying it to the real world. Another passion Place holds close is travel. With many relatives in Athens, Greece he travels there religiously. This would explain him being the Director and Advisor to the International Travel Club at O.C.C. Place has been honored with this position since 1998. Every year the club takes approximately 40 students to Europe .In past years Place has traveled to London, Ireland, Whales, and Paris (twice). This coming June ,Place will be accompanying the students to Italy.